Solar Sister: WE Shine Campaign

What happens after the light comes?

We’ve been working with the incredible team at Solar Sister since 2014. They help women in Africa become energy entrepreneurs. They provide them with business skills, sales training and a pipeline of reliable, affordable clean energy products to sell to their communities.

After our initial project together – which debuted at the 2014 Clinton Global Initiative Annual Meeting – they approached us with an exciting opportunity. They wanted to create a series of videos to showcase what happens after  the light comes.

So, we traveled to Tanzania and spent a month with their incredible female energy entrepreneurs. In the end, we created six video portraits, featuring six different entrepreneurs, each with a specific impact on their community that goes beyond the light for a campaign called WE Shine.

A midwife brings light to childbirth. A nurse brings solar to clinics in cities without reliable electric grids. A schoolteacher shows how light can help students do better in school. A businesswoman learns the business tools to grow her local trade into a profitable enterprise. A farmer helps her neighbors cut down on burning dangerous kerosene. A mother brings clean cooking to her community – cutting down the hours her peers spend on preparing meals.

Watch the videos and see their accompanying graphics below.

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