Positive Marketing Works for Nonprofits

Step it Up NYC, NYC, Rockaway, Rok Nation
Noah Yuan-Vogel plays back a video clip for dancers in the Step it Up NYC dance, step and service competition in Far Rockaway.

Our team often gets asked why we are so relentlessly positive. A big part of it is a very serious glass-half-full vision of the world. Things can get better, they will get better, if we just work together.

But personality isn’t everything. Statistics show that positive marketing is a better long-term strategy for increasing fundraising and support for social good causes.

The New York Times interviewed two social scientists from the UK about nonprofit marketing.

The researchers, the wife-and-husband team of Jennifer van Heerde-Hudson and David Hudson, had spent years studying the ways charities solicited donations. Conventional wisdom held that the most effective appeals emphasized innocent victims.”

Contrary to that belief, Heerde-Hudson and Hudson revealed in their research, “If you can trigger a sense of hope, donations go up.’’

We walk the walk here at Show the Good. We are 100% focused on the inspiration and hope that your mission can bring to potential donors, partners and constituents.

Get in touch if you’d like to see how our storytelling vision can help spread the word about your mission.

Contact Us

feminism, feminist documentary, women in film, gender equality

The Ladyparts Film Launch Party!

Thanks to everyone who came out last month to help us launch Ladyparts, a film about the secrets society keeps that contribute to gender inequality. Thanks to the crowd that gathered at No. 7 Restaurant, we passed our first week funding goal and can get to work filming the first few interviews.

For those of you who weren’t able to join, Ladyparts will explore the subversive messages, unspoken stereotypes, societal taboos, design omissions and legislative failures that contribute to gender equality here in the United States. The film will be funny, irreverent, shocking, approachable, educational and full of actions you can take to make a difference.

Flip through some photos from the launch below!

Ladyparts Launch Party 2017

We have a few specific requests from anyone looking to support this venture! First, you can donate to the project directly via this link to our Paypal account. Any amount small or large is welcome and much appreciated!

Secondarily, we are looking for ideas and inspiration! Please shoot Brit a note via our Show the Good contact form if you want us to dig into a secret you’ve heard about.

Lastly, and perhaps most importantly, we need connections to people who could be interviewed for the film! Elected officials, celebrity activists, female comedians, academics and researchers will make up the majority of the final documentary. If you know someone who just must be involved let us know. Your connections are worth significantly more than gold.

Now is the time to have this conversation and we want you to be a part of it! So follow us @ladypartsfilm on Instagram and Twitter to stay involved. Even better, sign up for our newsletter and we’ll keep you updated monthly!