Our video production company partnered with the NYC Health + Hospitals team to create an animated video detailing their NYC Care membership card in 14 languages.
The Story
NYC Care is a health care access program at NYC Health + Hospitals. It guarantees low and no-cost services to New Yorkers who don’t qualify for or cannot afford health insurance based on federal guidelines. Therefore, NYC Care is the nation’s largest and most comprehensive initiative to guarantee health care for New Yorkers. This is regardless of immigration status or ability to pay. The NYC Health + Hospitals team brought us on board to create an animated video detailing their membership card.
The Process
- Our process started with narrative work – our team collaborated with the NYC Health + Hospitals team on a script for the video.
- Simultaneously, our in-house motion designer put together a mood board for the custom animation style.
- Next, she created a detailed storyboard for client review.
- Once approved, she animated a single scene so the client could get a sense for what the animation would feel like throughout the piece.
- Next, she created a first cut of the fully animated video to share with the client.
- Simultaneously, our producers worked on key production components for the videos:
- We translated the English script into 13 languages:
- Then, we had the scripts proofread by our Local Language Review Team.
- Next, we sourced two voiceover artists per language for client review.
- Finally, we managed the voiceovers in all 14 languages.
- Our motion designer then incorporated each of the languages into the videos.
- After two rounds of client review, we also created subtitle files in each language to be incorporated into the videos.
- Ultimately, the final deliverables included 28 videos (with and without subtitles) and 14 .SRT files for the NYC Health + Hospitals team to utilize.
The Result
The NYC Health + Hospitals team utilized the videos in a number of different ways. First, they released them in a press conference with the Asian American Federation. Then, they posted them across NYC Health + Hospitals’ social media channels and shared it with their city agency and community-based organization partners. Additionally, they posted the videos to the NYC Care website, and they aired on NYC City government TV Stations, NYC Gov and NYC Life. Finally, the videos were used for targeted social media posts as part of a broad, city-wide public awareness campaign.
By the fall of 2023, the videos reached 1,307,458 views collectively on YouTube and the NYC Care team saw a significant increase in website traffic. Most impressively, the NYC Care program saw a 7% increase in new members, totaling nearly 9,000 individuals.
Additionally, The NYC Health + Hospitals team submitted this project to the 2024 Shorty Awards, resulting in an audience award!
You can watch the full series in all 14 languages here and learn more about The NYC Care Card here!