Last winter and spring we collaborated with NYC Health + Hospitals on a series of PSAs. The PSAs feature NYC Health + Hospital physicians. The multilingual PSAs were aimed at new and existing patients.
The PSAs were an integral part of a fall media push and helped increase enrollment and engagement in the NYC Care program. The success of the outreach led NYC Health + Hospitals to submit the series for a Shorty Award! Stay tuned as the Shortys advances their judging process this spring!