Legal Aid Society: CEO Welcome Video

The Legal Aid Society asked Show the Good to produce a video introducing their new Attorney-In-Chief and CEO, Twyla Carter.

The Story

The Legal Aid Society is a nonprofit organization in New York City committed to justice for every New Yorker. They protect and defend the rights of everyday New Yorkers who need legal support, regardless of who they are, where they come from, or how they identify. In May of 2022, Twyla Carter, a national leader in public defense, civil rights, and access to justice work, was announced as their new Attorney-In-Chief and Chief Executive Officer. Our team produced a video welcoming Twyla to the helm of the Legal Aid Society.

The Process

  • With less than one month to complete this project, we hit the ground running
  • In the first week, we dove into the narrative structure, developed animation templates, and started gathering archival content to weave throughout the video
  • After a storytelling call with Twyla, we developed interview questions and finalized logistics for our filming day
  • We then filmed an interview and b-roll in a short, 4-hour filming window
  • Finally, we finished the final video in a 4-day editing window

The Result

  • The Legal Aid Society posted the final video on their website, and shared it across their social media channels
  • You can see the video under their News section here.
  • The video garnered thousands of views on social media.